Automated vs Manual Directory Submission
Automated directory submission typically utilizes some form of software to submit your site to hundreds of directories at a time. In contrast, manual directory submission is done entirely by hand, one directory at a time.
Automated directory submission can mass submit your site to vast numbers of directories with just the click of a button. The main appeal of this type of submission is the potential for time saved.
Proper placing is key to successfully submitting your site. Automated software typically requires you to input one set of information, which is used repeatedly, and one or two categories. The problem with this is that not all directories are the same and there are often differing categories.
Directories have actual human beings who review each site to determine whether it should be included. Automated submissions are often submitted under the wrong categories because the software used is not capable of evaluating the categories. The relevant editor will dismiss your site without even reviewing it. In a worse case scenario, they may even see it as spam and your site can be blacklisted.
This is why more and more webmasters are choosing to go with manual directory submission. Yes, it is tedious and terribly boring. Yes, you will probably have to type the same information over and over again. Yes, you will have a better chance of having your site accepted by the directories. Why? It’s elementary; you have complete control over the information that is submitted.
I’m sure you remember that I said all directories are not the same. Consequently, their submission rules and their general focus will be different. By using manual directory submission, you are in an ideal place to locate the category that is most relevant to your site and modify your information to suit the flavor of each individual directory.
In many cases, manual directory submission is the only option offered by the directory. This is done by the use of either an image confirmation (CAPTCHA) or an email confirmation. An image confirmation is that little picture with the alphanumeric code that you need to type in the box provided. Unless this is done, the submission will not be completed. Automated software can’t do that, nor can it respond to email.
Most of the major directories have either already adopted these methods, or are on the verge of doing so. Therefore, your automatic submissions will probably only end up being successfully added to link farms as opposed to reputable directories. If you really want to get your site added to the leading directories, the best thing that you can do is submit them manually. The time spent will be more than worth it in the end.